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Written for the people who have to make the decision.

Compliance deadlines, data handling, and what it costs to run software properly. Read it, forward it, or send it to the person who will ask you about it.

27 October 2026 · 7 min read · For Directors, data protection leads and IT teams responsible for customer data as AI tools spread through the business

GDPR, PII and AI: Where Your Customer Data Goes Now

Every AI tool a business adopts creates new copies of customer data: in prompts, retrieval indexes, logs and vendor systems. GDPR has not changed, but the number of places it applies has. Where the risk sits, how data residency and self-hosted models change it, and the practical steps that keep personal data under control.

Topics: EU AI Act, Agentic commerce, AI sovereignty, AI engineering, Data protection.

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